Your Partner in Tourism Brand Representation

We act as an extension of your team, representing your brand to travel advisors across Canada and the U.S.

By Way Of works with experiential and emerging destination travel brands that need trusted, consistent representation in the trade. Our focus is not on marketing campaigns, but on how your product is understood, positioned, and sold by advisors.

We ensure advisors clearly understand who your trips are right for, how to position them to clients, and how to work with you efficiently — building confidence, relationships, and long-term bookings.

We educate and engage travel advisors, consortia, and trade partners on your offerings through focused, practical touchpoints.

This includes advisor briefings, webinars, one-on-one introductions, and curated resources that help advisors sell your trips confidently. Rather than broad promotion, we focus on meaningful education, clear sales messaging, and direct access to your team when it matters most.

The result: better-qualified inquiries, smoother bookings, and advisors who understand how — and when — to sell your product.

We manage clear, consistent communication with travel advisors on your behalf — keeping your brand visible, relevant, and easy to sell.

This includes advisor-facing updates, destination briefings, and sales-ready information designed to support advisors throughout the booking process. Our goal is not volume, but relevance: making sure the right advisors receive the right information at the right time.

• Gift of Go - Deeply immersive, founder-led, experiential, story-driven journeys in region of Brazil nearly untouched by tourism
• Trico Tours - Cultural, immersive, authentic custom and small group tours in Paraguay, Uruguay, and Patagonia
• Great Goat Expeditions - Eco-minded, off the beaten path, multi-day trekking tours in the mountains of Kyrgyzstan.

By Way Of lets our clients focus on creating seamless, personalized journeys while we handle the logistics, connections, and partnerships behind the scenes. Advisors can trust that every detail is taken care of, so their travelers experience the trip fully—without distraction.

Our clients offer journeys that go beyond sightseeing. These experiences spark curiosity, foster connection, and create lasting memories, inspiring personal growth and meaningful encounters.

By Way Of empowers our clients to exceed every expectation. From crafting unique itineraries to anticipating every need, we support them in delivering moments that surprise, delight, and inspire travelers.